Ok so let’s get the main point out of the way right now.  There is no such thing as one huge MLM secret that is just waiting to be discovered.

Many people have now cottoned on to the various little ’secrets’ in MLM that will tranform you from a struggling network marketer calling your friends and family to actually being able to make a decent and sustainable living from your business.  There is countless information out there in the form of personal coaching, E-books, tutorials and forums dedicated to this very topic.  The big secret was exposed as the internet and the power of online marketing techniques to leverage your business.

So, what does it take to be successful?

1.  YOU NEED TO START BUILDING YOUR LIST

Im going to go a bit further into list building in another post but please don’t underestimate the power of this one idea.  If people out there have been so interested in what you have to say that they have opted in to receive further information from you then that is the first major hurdle to traditional network marketing removed.  The prospect wants to hear from you! It’s an amazing feeling as those clients (except in the rare event that they opt out) will be your clients for life.  They are now in your marketing funnel and have chosen to develop a relationship with you.

2.  YOU NEED TO START LEARNING HOW TO MARKET AND SELL

I don’t mean that you have to go out and do a whole load of sales tactic courses in order to be successful (although it wouldn’t hurt!).  What I mean is that you need to understand why people act the way they do, why they buy things and their consumer patterns.  You don’t need to be a fully developed salesman/woman but you do need to understand the art of persuasion and have a system in place that allows the customer to be guided by you.  It’s a much more natural process and doesn’t feel like ’sales’ at all.

3.  ONGOING CONSUMPTION OF A PRODUCT OF VALUE

The best types of customers are those that have bought from you and are regular and loyal users of the product you provide.  I myself became involved in the business side of my opportunity because I felt that there was a great market for the product and it filled a client need.  Dedicated, repeat user clients are an excellent source of business, both for your ‘monetization’ (i.e. making sales of a product upfront in order to break even with your business from the start) and also to go on your LIST for any future developments.

4.  DUPLICATION

If a client has brought from you and likes YOU then that client is ready to move towards learning more about your business opportunity or how you can help them earn money from home.  This is a natural progression of the relationships you develop through your sales funnel.  They have got the ‘WHY’ but you have the ‘HOW’.   It has to be easy for you to explain what you do, and you have to be DEDICATED to assisting with every step.

so, mlm secrets are not in fact secrets at all – just consistent and targeted action to reach all your goals – let’s get started!